№ 005 · Sports & Brand 2026

Sports & Brand.

Frames 13
Events 3
Brands Red Bull + 2
Period 2025 — 2026
Case Study 01 / 03

Wings for Life World Run.

Nairobi's stop on the global Wings for Life event — runners chasing a virtual catcher car for as far as their legs allow. Steffen took the local crown at 38.02 km just before the Catcher caught the last of the field.

Date 10 MAY 2026
Winner App Run 38.02KM
Bib · Winner #247222
Brand Red Bull
Steffen on the winner's podium holding the Wings for Life sign — 38.02 km
Winner · Stage Podium
Steffen, after the Catcher caught the field. 38.02 km.
 Runners warming up before the Wings for Life World Run with Britam Tower in the background
Warm-up · Britam Tower
Pre-race buzz, blue shirts everywhere.
 Two women running together, one holding a phone selfie-style during the race
Mid-race · Selfie Step
The run as social event. Phones up.
 Pack of runners moving down the Nairobi course in Wings for Life blue tees
The Pack · Westlands
Front-of-pack thumbs up before the Catcher arrives.
Steffen under the Red Bull arch holding the winner sign — 38.02 km
Finish · Red Bull Arch
Steffen, the sign, the bulls, the proof.
Case Study 02 / 03

Red Bull Ibiza Royale.

A circuit of physical games stitched together with Red Bull energy, prize wheels and rope-rings. Coverage moved between the gameplay frame and the moment-after — the smiles, the throws, the small celebrations between rounds.

Format Activation
Games 6stations
Coverage Half-Day
Brand Red Bull
Brand ambassador under the Red Bull umbrella holding a chilled can
Welcome · Red Umbrella
First touchpoint. Hand-offs and smiles.
 Player carrying the rope rings across the activation circuit
Between Stations
Walking the rope rings to the next game.
 Player under the bell obstacle wearing an Ibiza Royale tee
Game · Bells
The bells obstacle. Concentration mode.
 Player celebrating with rope rings raised, mid-throw
Score · Ring Throw
The win face. Rope rings raised.
 Brand ambassador holding three Red Bull cans — original, Sugar Free, and Red Edition
Lineup · 3 Cans
The Red Bull family — original, Sugar Free, Red Edition.
 Player swinging between rope rings — feet off the ground, in motion
Game · Rope Swing
Mid-swing. Feet off the ground.
 Young player walking with rope rings between game stations
Walk-up · Next Round
Younger player, same circuit. Steady focus.
Case Study 03 / 03

Two Oceans Half.

A single frame from the 21 km Half route — a quiet beat between aid stations. The vest reads 21KM HALF in marathon orange. Selfie stick up, eyes forward.

Runner in orange 21KM Half vest holding a selfie stick mid-race
21KM Half · In Motion
Selfie stick up, eyes forward.
Event

Two Oceans Marathon.

21 km Half · Total Sports kit · Nairobi route. One quiet frame, no fanfare — the kind of mid-race moment most coverage misses.

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Brand activations, races, sponsored runs — coverage that holds up after the day.

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